The indispensable visual representation of your work possesses an extraordinary power to thrust you into the spotlight and help you thrive as a professional in the music industry. Let's explore three central reasons why it's time to prioritize and elevate your visual game and what might happen if you don’t!

Our favorite independent singles, EPs, and albums of 2023 so far!

Building a brand for yourself as an artist is an essential part if structuring your social media presence. Having a strong brand makes you recognizable and notable to the public. You brand should be compelling, unique, and true to yourself, and these artists do it the best.

Social media is an intricate part of being an artist and gaining attention in todays world. Having a prominent social media presence is how you can gain/maintain a following and promote yourself to the world, and you can do it with a click of the button. Social media is an instant way to connect with people, and you can use it well to your advantage with these tips.

Learning not only how to maintain, navigate, and grow your voice will be key in showing audiences why you deserve their attention. Additionally, having the confidence in yourself as a performer to be able to deliver a solid performance on a moment's notice is non-negotiable in establishing a long-term career. Don’t neglect your instrument! 

Not every artist has the budget to hire an experienced publicist to take on PR campaigns for their releases, but that doesn’t mean they can’t get media coverage on their own. That being said, any artist who has run their own PR campaign for a release knows just how difficult it can be - especially when you’re just starting out. There are a ton of tricks that publicists use daily to optimize not only their workload, but also the results of their pitches. Here are some tips straight for our Director of Artist Development, Liam Grocki:

Independent music blogs can be a great source of media recognition for your new song, plus they can be a lot more attainable for growing artists than huge name publications are. Here at Evergreen, we have a PR house to conduct campaigns for our artists’ releases and their overall brands, but it’s crucial to remember that not every artist has the privilege of being able to hire a team to do this for them. We hope these tips - straight from our Director of Artist Development, Liam Grocki - can put you on the right path when DIY-ing your next pitch.

If you’re looking to build a relationship with a brand, then these helpful tips are for you! These are meant to give you a general pathway into the world of brand partnerships, but they are by no means the only steps that can be taken.

You might begin thinking about bringing in some key team members who have specific skill sets outside of your own strengths. Who you trust to help build and sustain your music career is an important decision, and knowing what to look for in a potential team is key to ensuring your own success over time. The four most important factors to keep in mind here are experience, personality, goals, and pricing.