5 Musicians Who Have Changed the Social Media Branding Game

Building a brand for yourself as an artist is an essential part of structuring your social media presence. Having a strong brand makes you recognizable and notable to the public - you simply can’t overlook it anymore.

Your artist brand should be compelling, unique, and true to yourself. Here are some artists who we look to for branding inspo:

1. Doja Cat

Her absolute natural and organic approach to social media has made her an icon on Tik Tok. There’s no way you haven’t heard a viral song or audio from the queen herself. She is able to laugh at herself and become a relatable, viral sensation. Younger audiences see right through ads or promo posts, so we always encourage artists to approach social media naturally.

2. Megan Thee Stallion

Stealing our hearts in the process, Meg has shown her journey from graduating school to becoming America’s Hot Girl Coach on Tik Tok. The honesty mixed with the curated and cohesive videos on our For You Page make us want to stream her bops all day long.

3. Remi Wolf

Someone who is so unapologetically themselves, Remi Wolf uses TikTok as an intimate way to connect with fans and also utilize trends in a way that is not cheesy. If you like engaging a lot with trends, look to Remi for inspo!

4. Ella Jane

An artist that became one of our favorites in 2022, Ella Jane started on TikTok and grew her platform to expand past the social media realm. From bright visuals to trending sounds to filters, Ella has a great grasp on how to engage an audience and translate that to streams.

5. Lil Nas X

Saving one of the rowdiest, funniest and most relatable for last, Lil Nas X. There is no denying that he can make an absolute banger of a song, but his social media presence rivals that too. The effort he puts into each Tik Tok and Instagram post is enough to amass him over 50 MILLION followers across all platforms. As he grows into superstardom, Lil Nas is a great artist to look at for uniquely promoting your music.

For more info on our we help artists master social media, follow us on Instagram or send us an email to info@evergreenent.com.