Fake Dad Acknowledges Impending Doom With A Groovy Beat On Alt-Pop Single “New Machines”
“New Machines” is dreamy, electrifying, and captures the experience of younger generations who have grown up in a world characterized by tragedy and fear; reflecting on global stressors, like the climate crisis, “New Machines” channels a care-free sound reflective of the consistent lack of seriousness society seems to meet very real issues with.
BROOKLYN, NY (November 10th, 2022) - Alt-pop duo Fake Dad, brought to you by Andrea De Varona and Josh Ford, deliver their epic single, “New Machines,” out now. With fans obsessing over their anthemic June single, “How Do I Cry?,” which landed itself on eight major Spotify editorial playlists like All New Indie and Indie Arrivals, “New Machines” is also a powerful follow-up to their most recent single, “Painkiller,” that caught the attention of esteemed indie tastemakers like Ones to Watch, and premiered on music blog A1234. Fake Dad continues to impress fans with each project as they settle into their new era of retro-inspired, alternative pop music. Punchy percussion, crooning vocals, and a groovy bass line makes up the fundamental foundation to taking a feeling of disillusionment and betrayal, and transforming it into a positive form of expression. Gen Z and young Millennials are more than familiar with this emotional burden that has been carried from adolescent years through adulthood, constantly being fed disturbing news about ecological destruction and the state of the planet. “New Machines” is the duo's way of taking that hopelessness and turning it into motivation; they hope the track makes every listener feel less alone in the scary state the world is in, and that there is a sliver of light beaming hope into listeners’ spirit. Expect to hear influences from artists like The Talking Heads, Remi Wolf, and Dora Jar.
While their previous single, “Painkiller,” came together as a collaborative effort between Fake Dad and other industry professionals and was an extremely rewarding experience, the creative process for “New Machines” was liberating and breezy; the two to returned to their roots, embarking on their familiar, intimate process of songwriting, recording, and production in their tiny Brooklyn studio apartment. It yielded a grounding experience for them in which they created and birthed something that already had a beating heart and a recognizable face. Fake Dad wrote the main hook, the “do do do’s,” as a happy accident while De Varona experimented with melodies over the guitar line early on in the writing process. They both ended up loving the soon-to-be hook so much that they restructured the entire song around it, leaving fans with the version they’ll be listening to throughout the duration of 2022. “New Machines” was mastered by Josh Pleeter, who has also worked with iconic artists Masego, Topaz Jones, and Felly. For Fake Dad, they hope that “the upbeat sound on ‘New Machines’ is motivating and empowering to anyone feeling dejected, anxious, and emotionally burdened. Most of all, [they] hope this makes every listener feel a little less alone in this scary mess of a world.”
More about Fake Dad:
Andrea de Varona (she/her) and Josh Ford (he/him) aka Fake Dad make music in their tiny Brooklyn studio/apartment. Since the beginning of 2018, they have been inseparable, with a love of music at the center of their relationship long before they started writing together. With a signature production sound and distinct vocal style, they create a consistent and engaging framework for their unique perspectives. Although Andrea and Josh come from different musical backgrounds, they share a common goal: to create something that understands you. Fake Dad is always there to give you a friendly pat on the back and a warm cup of cocoa after a long, hard day. They want you to know that everything is going to be okay.
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Press Contacts: Liam Grocki | liam@evergreenent.com
